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Interview with Lori Carlin, Chief Commercial Officer, Delta Think

Delta Think is proud to have been a sponsor of NISO Plus. We’re big believers in standards and best practices that help the scholarly communications community from libraries, to publishers, to membership organizations evolve and thrive. The seamless integration of technology and content is essential to meet the needs of today’s customer. Standards are essential for this process. Successful organizations anticipate change. They monitor their impact and make data-driven decisions to grow and innovate and manage change. Delta Think consulting and advisory support focuses on helping our clients anticipate, create, and manage change. Since inception, Delta Think has served more than 120 organizations across the scholarly enterprise to perform deep analyses, develop customer insights, and create effective strategies of all kinds for the full enterprise or within a particular product, service, or portfolio segment. The Delta Think Open Access Data & Analytics Tool (OA DAT) provides organizations with the insights necessary to make continual, intelligent, data-driven decisions about Open Access. This independent overview incorporates expert commentary with a highly visual presentation of market trends. By combining, organizing, and updating disparate data sets which have been historically difficult to use together, OA DAT provides collated, curated, and normalized data and analysis, from an unbiased and objective viewpoint. Adding anonymized survey data of publishers’ actual activities to normalized market data allows for a thorough analysis of the total market and your position in it. For more information, please contact

Lori Carlin


Chief Commercial Officer, Delta Think

Lori Carlin is a leader in customer insight, market research, marketing strategy, and digital product development. She is adept at implementing customer insight methodologies and building effective marketing strategies focused on publishing programs and products as well member and community engagement and development, and has helped many professional societies and corporations develop and deliver products and services that best meet and exceed customer needs. She has developed de novo marketing programs and teams and successfully led projects in product development and launch, branding and rebranding, and strategic planning. Lori is also certified in Pragmatic Marketing and a recognized expert in various market research interview techniques including ethnographic research. As CCO, Lori is responsible for business development/new business opportunities and partnerships, as well as corporate marketing and corporate communications for Delta Think. Prior to joining Delta Think in 2013, she held senior positions in publishing and membership management at American Institute of Physics, American Thoracic Society, and Society of Nuclear Medicine. She is also very active in the publishing industry, serving as current SSP Annual Meeting Co-Chair, former SSP Board Member, former SSP Branding Task Force Co-Chair, and ASAE Marketing Council member, and is a frequent speaker at industry events.

Heather Staines


Independent Consultant - Independent

The future of scholarly communications, anything open, digital preservation, journal transfer, karaoke and dogs!

Heather Staines


Head of Partnerships, MIT Knowledge Futures Group

Heather Staines is Head of Partnerships for the MIT Knowledge Futures Group, building open source infrastructure for publishers, libraries, and researchers. Her career includes roles as Head of Partnerships, Editorial Director, Product Manager, and VP of Content Strategy. She is active in a number of industry initiatives, including the COUNTER Board of Directors and the Transfer Working Group.