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This NISO Working Group for establishing Video and Audio Metadata Guidelines has spent over three years of work on developing the final draft. Numerous scenarios were envisioned that seek to give clarity to a range of metadata scenarios and synthesize existing standards and best practices. Now is the time to engage with the community and determine what works still lies ahead. Now that we have some standards and guidelines, what will execution look like in various environments? What challenges should we anticipate? What should be prioritized as we work towards broader acceptance of the guidelines?